Product Readiness
Assess catalogue quality, reviews, conversion, pricing, availability and margin before increasing advertising investment.
Retail Media and Marketplace Advertising
Turn advertising spend into accountable marketplace growth.
Digital Bees connects campaign structure, targeting and budget allocation with product readiness, conversion, availability, organic visibility and profitability.
Direct answer
What is retail-media management?
Retail-media management is the planning, execution and commercial evaluation of paid placements inside retailer and marketplace environments. Effective management goes beyond campaign optimisation: it determines which products are ready to advertise, what role each campaign plays, and whether the investment improves profitable total growth.
Scope of work
Six disciplines behind efficient retail media.
Campaign Architecture
Structure campaigns around clear product roles, objectives, match types, targeting logic and stages of maturity.
Search and Product Targeting
Build keyword, category and product-targeting coverage around shopper intent, competition and commercial relevance.
Budget Allocation
Prioritise products and campaigns based on readiness, opportunity, efficiency, inventory and contribution—not spend momentum alone.
Placement and Bid Control
Evaluate search, product-page and display placements alongside bids, cost-per-click, conversion and incremental value.
Profitability and Organic Impact
Connect ROAS and ACOS with TACOS, organic contribution, product margin and the wider marketplace growth objective.
Commercial measurement
Measure the business, not only the campaign dashboard.
Advertising efficiency cannot be judged from one ratio. Digital Bees reviews campaign metrics alongside total sales, organic contribution, conversion, availability, product margin and the intended role of each product.
This prevents apparently efficient campaigns from hiding missed growth—and apparently high-growth campaigns from hiding unsustainable economics.
What we monitor
- Impressions, clicks and click-through rate
- Cost per click and conversion rate
- Advertising sales and attributed orders
- ROAS, ACOS and TACOS
- Spend by product, target and placement
- Organic and advertising sales contribution
- New-to-brand contribution where available
- Product-level profitability and inventory readiness
Execution framework
Diagnose, test and scale with commercial guardrails.
Audit the Economics
Reconcile campaign structure, spend, attributed sales, conversion, organic contribution, product readiness and margin to identify where investment is creating or destroying value.
Rebuild and Test
Correct targeting overlap, wasted search terms, weak product allocation and budget leakage. Run controlled tests with clear objectives and decision rules.
Scale with Guardrails
Increase investment behind commercially ready products and proven targeting while protecting profitability, availability and the intended organic-growth role.
Thresholds and scaling decisions are adapted to category economics, product maturity, inventory, competitive intensity and the brand's growth objective.
Frequently asked questions
Retail media, clearly explained.
What is retail media?
Retail media is paid visibility purchased within a retailer or marketplace environment, including search, product, category and display placements that reach shoppers close to the point of purchase.
What is the difference between ACOS and TACOS?
ACOS compares advertising spend with advertising-attributed sales. TACOS compares advertising spend with total sales, helping show how paid activity relates to the complete marketplace business and organic contribution.
Is a high ROAS always good?
Not necessarily. A high ROAS can come from branded demand that may have converted organically, while a lower-ROAS campaign may be building new demand or category visibility. The correct interpretation depends on product margin, incrementality, maturity and objective.
When should advertising spend be reduced?
Spend should be reconsidered when products have weak conversion, poor availability, unresolved catalogue issues, insufficient margin or targeting that consistently fails agreed commercial thresholds.
How does Digital Bees manage marketplace advertising?
Digital Bees connects campaign decisions with catalogue readiness, organic visibility, conversion, availability and product-level profitability. Weekly actions and monthly commercial reviews keep media aligned with the wider marketplace plan.
Media efficiency. Commercial clarity.